clusterclub.com
HomepageThe hero arranges the three Cluster Club flavours over an oversized brand wordmark watermark, with the brand stats anchoring the bottom.
Taking a snack brand from zero digital presence to a fully live, shoppable e-commerce site — designed and launched fast.
HomepageThe hero arranges the three Cluster Club flavours over an oversized brand wordmark watermark, with the brand stats anchoring the bottom.
Cluster Club is an e-commerce brand that came to Fuze Studio with no website. They had a product ready to sell but nowhere to sell it from. My job was to take them from zero to a fully live, shoppable site.
Without a digital home, Cluster Club had no way to communicate the brand or to convert interest into orders. They needed a site that looked credible, felt on-brand, and turned visitors into buyers — built and launched fast.
I worked in three clear stages so the design decisions sat on top of a real understanding of the brand and the buyer flow — not the other way around.
01 — Discovery
Who Cluster Club's customers are, what feeling they wanted to create, and what similar brands in the space looked like. This gave me a clear direction before opening Figma.
02 — Wireframes
I laid out the key pages and the user flow first — homepage, product page, checkout. The goal was to make the path to purchase as frictionless as possible.
03 — Design
The full site in Figma — clean layout, strong product imagery, clear calls to action. Every decision was checked against one question: does this make it easier to buy?
Every design decision was made with one question in mind: does this make it easier for someone to buy?
Rather than a generic grid, each flavour gets a full-width colour band of its own. The product photography, price, rating, and category breadcrumb all sit on a background that matches the bag — so a quick scroll feels like flipping through the lineup.
Product detailThree flavours, three colour bands, three identical price/rating modules. Repetition is the system.
Visitors who land on a brand-new site need quick reasons to trust it. The About Us section pairs the product lineup with the brand story; Our Stores lists the major retailers carrying Cluster Club — a fast credibility cue without needing testimonials yet.
About & Our StoresEG Group, ASDA and Aldi logos answer the unspoken "is this real?" question on first visit.
An accordion FAQ at the bottom catches the common pre-purchase doubts — returns, billing, account — before the user has to dig for them. The footer keeps the navigation tight and groups company / help / resources in three clean columns.
FAQ & footerOne open answer up top sets the pattern; the rest stay collapsed so the page stays scannable.
Cluster Club went from having no online presence to a fully live e-commerce website. The client was happy with both the speed of delivery and the final product — calling the result exactly what they envisioned.
This project reinforced how important it is to nail the user flow before designing screens. Getting the structure right early meant fewer revisions, a faster build, and a final site that did the one job the brief asked for — make it easy to buy.
If you're hiring and want to dig into any of this — what worked, what I'd change next time — drop me a note. I'm always up for a critique.